India is a country that is rich with cultural heritage and auspicious festivals and all year round there is something to celebrate. The second half of the year’s calendar is especially filled with different types of festivals and is much awaited by the people. Most of the festivals that we celebrate have some or the other significance attached to it and dhanteras is one such festival that has a lot of historical and cultural importance. The tradition of buying gold or gold jewelry on dhanteras is said to be extremely auspicious and is known to bring good fortune in life.
The history Of Dhanteras
The festival of dhanteras marks the beginning of diwali, one of the most auspicious and
important festivals for hindus. Diwali, also known as the festival of lights, is celebrated
to mark the victory of good over evil when lord Rama defeated Ravana and returned
back home. Dhanteras essentially marks day 1 in the celebration of diwali and has its
own story attached to it. According to one of the most well-known tales, the horoscope
of a king’s son prophesied that he would pass away on the fourth day of his marriage as a result of being bitten by a snake in his sleep. To prevent this from happening, the
prince’s wife decided to carry out a plan where she would change the course of events.
On the fourth day of the marriage, the prince’s wife kept him up all night, in order to
avoid sleeping, by telling him old stories and tales of the gods and outside the room she
piled up her jewelry and decorations to distract the serpent from entering the room. It is
said that when the God of Death appeared at their house disguised as a serpent, he was
dazzled by the brilliantly laid out decorations and the lady’s tales that he forgot his
purpose of coming to the house and promptly left the next morning, sparing the life of
Things people do on Dhanteras
Dhanteras is celebrated by people across the country and the word ‘Dhanteras’ is
derived from “dhan” meaning wealth and “teras” meaning 13th. This day falls on the
13th lunar day of the krishna paksha of every month and it is said that buying gold on
this day brings good fortune and luck. This is the reason why people buy gold jewelry
and gold coins on dhanteras, as it is believed the purchase of these will bring in more
wealth in the long run. Along with this, people clean their houses thoroughly and purge clutter in order to make room for new and better things and also to get rid of negative
energy and welcome more positivity by decorating with lights and baubles.
Here’s what you can add to your jewellery box
If you are thinking of investing in some new jewelry, this is the perfect occasion to do so.
You can make the most of this auspicious festival and update your jewelry box with
some much needed gold jewelry items. Go ahead and check out the latest designs in
gold jewelry. Whether you are someone who likes minimalistic jewelry or you want to
make a bold fashion statement, you will have an array of options right at your fingertips.
Right from traditional jewelry for the upcoming festive season to more sleek and
contemporary pieces, you can have it all.
If you are someone who has recently started earning and are excited to splurge a little, Dhanteras is the perfect time to invest in a lightweight gold chain which will not be too heavy on your pocket and will still bring you good fortune. Since Dhanteras is a time where people all around the country start making purchases, a lot of online jewelry brands offer loads of festive discounts and deals on their products. Here are some Dhanteras jewellery offers that you can check out to make your deal more affordable, if you are making your purchase online. With these, buying gold every year can become your personal tradition. Gold is one of those precious metals that gives a great return on investment after several years of making the purchase as its value only goes up!
With these jewelry pieces, you can start your own tradition of buying gold jewelry on dhanteras every year and welcome lots of good luck and wealth in your life.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)