Saturday, 1 April, 2023
TopicSocial media influencers

Topic: social media influencers

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

Best influencer marketing agency in India

An influencer marketing campaign is not just getting mentioned in the digital sphere, it’s about building a strong connection with the target audience & converting that into sales.

Instagram skincare is a rabbit hole and a booming industry of bogus claims

It starts with a ‘like’ on an influencer’s post—then come Instagram ads, Reels, and before you know it, 'glowing' skin becomes your bait. Only if we knew better.

‘Conflict can’t stop me’ – Kashmiri influencers are censoring, lying low, but won’t go offline

When YouTube star and TV actor Amreena Bhat was killed in Kashmir, it sent a message to social media influencers. But conflict, bad internet won’t stop them.

Yoga Guru, social media influencer, cultural activist — Pukhraj Beniwal dons many hats

Popularly known as Yogi Pukhraj, Beniwal is helping familiarise the new generation with the old traditions and culture of Rajasthan, especially those of the Marwar region.

A Lucknow teenager is a force of nature on Instagram. Meethika Dwivedi packs UP pride, gaalis

Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.

How Instagram reels is a mirror to modern casteism in India

Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.

How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg

In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.

India’s TikTok craze is creating celebrities but also ruining lives

More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.

On Camera


File photo of smog in Delhi. Some doctors have called air pollution a bigger threat than Covid-19.| Photo: Suraj Singh Bisht | ThePrint

Air quality is better but not enough to banish air purifiers. Here are options for your room & car

What’s the solution for people who cannot leave Delhi? Air purifiers from Dyson's expensive range to Xiaomi's affordable ones can be of help.

NFRA to conduct audit quality inspections of five audit firms

New Delhi, Nov 16 (PTI) The National Financial Reporting Authority (NFRA) will carry out audit quality inspections of five audit firms, including the...


The Defence Services Staff College in Wellington | Image credit:

In a first, six women officers to enter prestigious Defence Services Staff College

As many as 15 women appeared for the examination, out of which six were selected, including one who has made it to the course along with her husband. 

Why military is more for asserting political will, not just about controlling territory

No matter what tactics, doctrine, or weapon system is used, the objective of any war is to control territory, argues Gen. MM Naravane (retd). But it's politics that matters most.