Friday, 24 March, 2023
TopicAdvertisements

Topic: advertisements

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

Antara Baruah -
These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Kushan Mitra -
Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

Shubhangi Misra -
The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Anupriya Chatterjee -
Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Revathi Krishnan -
Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

BOC officials, 3 others booked by CBI for empanelling newspapers with ‘fake’ govt ads

PTI -
The CBI has alleged that these newspapers fraudulently and dishonestly got empanelled with the DAVP and received advertisements of Rs 62.24 lakh from 2016 to 2019.

BJP ad on Assam 1st phase ‘sweep’ kicks up row, Congress counters as newspapers clarify to EC

Karishma Hasnat -
8 newspapers published BJP ads proclaiming victory in all 47 first-phase seats the day after polling. Congress complained to EC and then took out its own ad.

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

Pia Krishnankutty -
In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Toothbrush, paint, AC, plywood can all ‘protect’ against Covid. If you believe these ads

Shubhangi Misra -
Many brands are selling their products on a pitch meant to tap into fears triggered by the pandemic, with some directly offering 'protection' against coronavirus. 

Facebook set to get legal rights to show music videos

Kurt Wagner -
Facebook CEO Mark Zuckerberg Thursday said the company is trying to expand into video features where creators can build a 'community' of fans or supporters.
12Page 1 of 2

On Camera

YourTurn

Opinion

File photo of smog in Delhi. Some doctors have called air pollution a bigger threat than Covid-19.| Photo: Suraj Singh Bisht | ThePrint

Air quality is better but not enough to banish air purifiers. Here are options for your room & car

Sahil Mohan Gupta -
What’s the solution for people who cannot leave Delhi? Air purifiers from Dyson's expensive range to Xiaomi's affordable ones can be of help.
File photo of UP CM Yogi Adityanath | ANI

BJP star campaigner in Himachal, Yogi Adityanath is avoiding Gujarat poll rallies

Wrangler Rubicon | Jeep India

Wrangler Rubicon is a worthy Jeep but it’s too expensive for city roads

Economy

NFRA to conduct audit quality inspections of five audit firms

Manoj Rammohan -
New Delhi, Nov 16 (PTI) The National Financial Reporting Authority (NFRA) will carry out audit quality inspections of five audit firms, including the...

Defence

The Defence Services Staff College in Wellington | Image credit: dssc.gov.in

In a first, six women officers to enter prestigious Defence Services Staff College

Snehesh Alex Philip -
As many as 15 women appeared for the examination, out of which six were selected, including one who has made it to the course along with her husband. 

National Interest

Why military is more for asserting political will, not just about controlling territory

Shekhar Gupta -
No matter what tactics, doctrine, or weapon system is used, the objective of any war is to control territory, argues Gen. MM Naravane (retd). But it's politics that matters most.

Follow us

Copyright © 2022 Printline Media Pvt. Ltd. All rights reserved.