New Delhi: Indian edtech platform Byju’s has chosen soccer legend Lionel Messi as global brand ambassador for its social initiative, “Education for All”.
Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with Byju’s to promote the cause of equitable education, the company said in a statement.
Divya Gokulnath, co-founder, Byju’s, said: “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that Byju’s Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi.”
Gokulnath added: “It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better.”
According to reports, Byju’s engagement with Messi will enhance the visibility of the edtech firm overseas as football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.
Earlier this year, Byju’s also became the official sponsor of the FIFA World Cup 2022 in Qatar.
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