Thursday, 8 December, 2022

Brandma

Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times

What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including one that was hosted by Derek O’Brien.

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

From Lakshmi to Lakmé — story of India’s first cosmetic brand, envisioned by PM Nehru

The brand was named after the popular French opera Lakmé, which in turn is the French word for goddess Lakshmi.

‘Shararat’ — the sitcom Indian kids tuned to for daily dose of magic before Harry Potter

‘Shararat – Thoda Jaadu, Thodi Nazaakat’ aired on Star Plus from 24 January, 2003 to 17 November, 2006, and centered around the lives of three generations of friendly witches.

Radio Ceylon — the Sri Lankan channel India turned to when AIR banned film music in 1952

In its heydays, Radio Ceylon had managed to capture all of India’s major vernacular markets, by dividing the day’s programming schedule into Hindi, Tamil and Telugu segments.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

Farewell, Apple iPod — the music player & trendsetter that revolutionised listening

iPod was launched by Apple in 2001. It wasn't the first MP3 player in the market at the time but bigger storage and a longer battery life made the device an instant hit.

Chacha Chaudhary — Indian comic book hero who broke masculine archetypes like Superman, Batman

The character of Chacha Chaudhary filled a huge void in society in the 1970s — that of an Indian superhero — whom impressionable adolescents could admire and look up to.

Hari Sadu – Naukri.com’s bad boss from 2006 ad still present during ‘The Great Resignation’

Whether it is 2006 or 2022, navigating toxic workplaces and dealing with grumpy bosses continue to be a task for workers, making Haru Sadu a timeless presence.

‘Samvidhaan’: Shyam Benegal’s show that told young India what went into drafting constitution

The series crunches down three years of Constituent Assembly debates into a 10-hour mini-series for young India.

On Camera

YourTurn

File photo of smog in Delhi. Some doctors have called air pollution a bigger threat than Covid-19.| Photo: Suraj Singh Bisht | ThePrint

Air quality is better but not enough to banish air purifiers. Here are options for your room & car

What’s the solution for people who cannot leave Delhi? Air purifiers from Dyson's expensive range to Xiaomi's affordable ones can be of help.

NFRA to conduct audit quality inspections of five audit firms

New Delhi, Nov 16 (PTI) The National Financial Reporting Authority (NFRA) will carry out audit quality inspections of five audit firms, including the...

Defence

The Defence Services Staff College in Wellington | Image credit: dssc.gov.in

In a first, six women officers to enter prestigious Defence Services Staff College

As many as 15 women appeared for the examination, out of which six were selected, including one who has made it to the course along with her husband. 

Why military is more for asserting political will, not just about controlling territory

No matter what tactics, doctrine, or weapon system is used, the objective of any war is to control territory, argues Gen. MM Naravane (retd). But it's politics that matters most.