Sunday, 27 November, 2022

Brandma

Hum Log, India’s first soap opera and DD’s experiment with foreign cinema

The family drama with a social message, Hum Log was a pan-India favourite that everyone identified with.

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

Fauji: The show that launched a broody, chain-smoking SRK on the path to Bollywood glory

From nearly going to jail to babysitting duty on set, a behind-the-scenes look at the show that catapulted Shah Rukh Khan to stardom.

‘Man’s best friend’ — cult Czech classic bike Jawa is back because the brand never died

After two decades, the sturdy, beautifully designed race-track favourite is back in Indian markets. But its fans say Jawa never really went away.

With Ulta Pulta, Jaspal Bhatti spearheaded a brand of sharp political satire

Long before YouTube gave us AIB and Kunal Kamra, Doordarshan televised the variety sketch show that took on corruption in all its forms.

Mangola, a slurpy, happy feeling that wasn’t cool enough for Frooti & Pepsi generation

Homegrown Parsi company Duke and Sons gave Mumbai its first mango-based drink, but couldn't survive in the post-liberalisation heat.

On Camera

YourTurn

File photo of smog in Delhi. Some doctors have called air pollution a bigger threat than Covid-19.| Photo: Suraj Singh Bisht | ThePrint

Air quality is better but not enough to banish air purifiers. Here are options for your room & car

What’s the solution for people who cannot leave Delhi? Air purifiers from Dyson's expensive range to Xiaomi's affordable ones can be of help.

NFRA to conduct audit quality inspections of five audit firms

New Delhi, Nov 16 (PTI) The National Financial Reporting Authority (NFRA) will carry out audit quality inspections of five audit firms, including the...

Defence

The Defence Services Staff College in Wellington | Image credit: dssc.gov.in

In a first, six women officers to enter prestigious Defence Services Staff College

As many as 15 women appeared for the examination, out of which six were selected, including one who has made it to the course along with her husband. 

Why military is more for asserting political will, not just about controlling territory

No matter what tactics, doctrine, or weapon system is used, the objective of any war is to control territory, argues Gen. MM Naravane (retd). But it's politics that matters most.