Why India’s classic sedan Premier Padmini will never lose its charm
Long after its glorious run, many an owner has remained loyal to the Premier Padmini.
Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia
Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot
Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
So long Chellaram Parker, and thanks for the stained pockets
Indian students used Chelpark ink and pens back when good handwriting also meant good character.
‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India
Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio and a bonny baby are what pre-TV Indian memories are made of
Murphy Radio and the child on its ads are what Indian memories are made of.
Binaca was a brand that brought toothpaste and music together
Binaca toothpaste ruled at a time when radio was king in India.
Campa Cola was India’s answer to Coca-Cola and was the perfect fit
Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.
This car was the original Ambassador of Make in India
Ambassador was the enduring symbol of post-Independence India.
HMT watch was all about sturdy functionality, and then India changed
HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.