Brandma

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

Viva – India’s first girl group that sang feminist anthems in the early 2000s

Tango, raspberry, lemonade — Duke’s fizzy, sweet drinks that were part of Sunday family rituals

‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

Favre-Leuba — ‘first’ Swiss watches to hit Indian market ran out of time in smartphone era

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Raj Comics – publishers who brought home your friendly, neighbourhood desi superheroes

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

‘Karamchand’ — detective series with a carrot-munching sleuth who made investigation look cool

BBM — instant messaging app that ruled business & wooed young users before it became not so cool