Pepsi Blue — a fluorescent drink that flopped after 2003 Cricket World Cup launch
The blue-hued drink was launched strategically in India during the Cricket World Cup in 2003, as a gesture of support to the country's cricket team.
Bata, the foreign shoe brand that became a friend for generations of Indian school students
Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.
‘Modi vest’ is the better known ‘Nehru jacket’, but the go-to formal wear predates both PMs
The Nehru jacket has a long-winded history that spans conquests, a Vogue cover, the Beatles and several Indian prime ministers.
Shanti — the iconic woman character from DD’s 1994 series that redefined Indian television
One cannot really talk about women empowerment in Indian television without referring to the super hit series called Shanti - Ek Aurat Ki Kahani that was aired on Doordarshan in 1994.
Captain Vyom — India’s very own sci-fi superhero who came to life on Doordarshan
More than 20 years since it aired, the show, starring Milind Soman, will soon be adapted into a web series and five-part movie.
Before Maruti 800, there was the quirky Sipani Dolphin, a hit in motorsport circuits
The Dolphin’s two-door design and fibreglass body were some features that made it a hit among racing enthusiasts.
Appu Ghar, India’s first amusement park, was all about the thrill of something new
From bumper cars to the bhoot bangla, Appu Ghar's rides may not seem like much today, but for children in the '80s, it was wonderland.
Mile Sur Mera Tumhara, an advertisement for unity in diversity and India’s unofficial anthem
The six-minute song was sung in Assamese, Bengali, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Odia, Punjabi, Sindhi, Tamil, Telugu and Urdu.
Nandan, the children’s magazine that is more a collectors item for today’s generations
Nandan's appeal lay in the fact that it offered a combination of the traditional and the modern in its stories, poems, interactive columns and educational content.
Dekh Bhai Dekh, the DD sitcom that brought the beloved Diwan family into 90s living rooms
Dekh Bhai Dekh documented the trials and tribulations of a quirky joint family whose members spent almost every moment making fun of each other.